Branding

Hortobágy is an 800 km² national park & world heritage site in eastern Hungary, rich with folklore and cultural history.

The concept is mixing a few different characteristic elements of the area - the Hungarian grey cattle, the draw well, as well as the 9-holed bridge are all typical Hortobagy imagery that is colliding in this logomark –as well as highlighting the new slogan: “Hortobágy; Where the sky meets the earth.”