Logo For Santa’s Workshop

This is a self-initiated project in which we wanted to experiment, and see how far we can push iconic designs & preconceptions in order to create something that still managing to feel new and fresh - a new logo for Santa’s Workshop!

We have come up with a great christmas logo design idea, reflecting on lots of legendary elements of the classic christmas story, eg. Reindeer, rocking horse, classic victorian toys, etc. - and put all these beloved parts together in a clean, modern style to create something new - Santa's Coat of Arms, if you like!

To go a bit further we have made a video on the process on YouTube - Look behind the scenes of the creative process - I really want you to take this journey with me. Starting by showing you my initial sketches, and we finish with realistic looking texture renderings, so you get the whole picture (drawing to vector)! I hope this can serve you as a guide, and help you to understand our way of thinking when it comes to solving great creative problems for projects & brands with great heritage.